Digital Marketing Specialist (Remote) Job at PHOTAVIA, Milwaukee, WI

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  • PHOTAVIA
  • Milwaukee, WI

Job Description

We are looking for a talented Digital Marketing Specialist to join PHOTAVIA, a leading media production company. As a Digital Marketing Specialist, you will play a crucial role in developing and implementing online marketing strategies to enhance the company's digital presence and drive growth. You will be involved in a variety of projects aimed at increasing brand awareness, generating leads, and optimizing online campaigns for maximum impact.

This role is vital to PHOTAVIA's success as it directly impacts the company's online visibility and engagement with its target audience. The Digital Marketing Specialist will have the opportunity to work on exciting projects, collaborate with cross-functional teams, and leverage their expertise in SEO, SEM, social media, and content marketing to achieve strategic business objectives.

Responsibilities:

  • Develop and execute digital marketing campaigns across various online channels.
  • Conduct keyword research and optimize content for search engines.
  • Create and manage engaging social media content to increase brand awareness.
  • Analyze campaign performance data and provide insights to optimize strategies.
  • Collaborate with design and content teams to create compelling marketing materials.
  • Monitor and report on website analytics using tools like Google Analytics.
  • Stay up-to-date with the latest trends and best practices in digital marketing.
  • Manage email marketing campaigns to nurture leads and drive conversions.

Requirements:

  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in SEO tools and techniques to improve search engine rankings.
  • Experience with social media platforms and social media management tools.
  • Excellent analytical skills to interpret data and identify trends.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative mindset with a keen eye for detail and design aesthetics.
  • Excellent written and verbal communication skills.
  • Knowledge of email marketing platforms and strategies.

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