Key Responsibilities
1. Solution Design & Development
Design and develop CRMA dashboards, lenses, and datasets to deliver actionable insights.
Build and optimize dataflows, recipes, and bindings for complex business logic and KPIs.
Translate business requirements into high-performing analytics visualizations aligned with UX and reporting standards.
2. Data Integration & Modeling
Integrate multiple Salesforce and non-Salesforce data sources (via connectors, APIs, or ETL tools).
Build efficient data models and dataflows ensuring integrity, performance, and scalability.
Automate data refresh and error-handling processes.
3. Analytics Enablement & Governance
Establish and enforce best practices for CRMA development, versioning, and deployment.
Collaborate with architects, data engineers, and business analysts to align on governance, security, and access control.
Conduct performance tuning, debugging, and optimization of existing CRMA assets.
4. Business Partnership
Work with business stakeholders to define KPIs, success metrics, and visualization requirements.
Support workshops, demos, and training sessions to drive adoption of analytics solutions
Provide impact assessments and recommendations for new analytics requirements.
Required Skills & Experience
Technical Skills
5+ years of hands-on experience in Salesforce CRM Analytics (CRMA / Einstein Analytics / Tableau CRM).
Strong expertise in dataflows, recipes, SAQL, bindings, and advanced JSON configurations.
Experience integrating with Sales Cloud, Service Cloud, and external data systems (AWS, Snowflake, SQL, etc.).
Proficiency in Salesforce core platform (Apex, SOQL, Lightning Components) and data modeling.
Familiarity with Tableau, Power BI, or other BI tools is an advantage.
Understanding of Salesforce metadata deployment and DevOps pipelines (e.g., Gearset, Copado).
Functional Skills
Strong analytical thinking and ability to translate business KPIs into dashboards and insights.
Experience supporting Sales, Marketing, and Service performance analytics in enterprise CRM environments.
Excellent problem-solving, communication, and stakeholder engagement skills.
Preferred Qualifications
Salesforce Certified CRM Analytics and Discovery Consultant or equivalent certification.
Exposure to AI/ML-based predictive dashboards within Salesforce.
Experience working in large-scale, multi-cloud Salesforce environments (e.g., Sales, Service, Experience Cloud).
Prior experience in telecom, manufacturing, or retail domains preferred.
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