Job Description

About CTS

CTS empowers athletes to be extraordinary and achieve goals they never thought possible. CTS works with endurance athletes who understand the power of working with a proven, professional coach who provides the specialized experience, knowledge, and expertise to help them succeed in their sport. As trusted guides and motivators, our coaches partner with their athletes, training, educating, and pushing them to achieve more than they could on their own. Because behind every great athlete is a great coach.

Overview of Responsibilities

The Marketing Manager is responsible for owning and executing the marketing strategy that powers CTS's growth, brand reach, and athlete engagement. You will lead the planning, development, and optimization of our marketing initiatives across content, paid media, email, website, and partnerships—ensuring that our messaging, creative, and campaigns continue to inspire athletes and support our coaching team.

In this role, you'll balance strategy with hands-on execution. You'll drive yearly planning and brand development, oversee monthly content and campaigns, and stay accountable to the KPIs that shape our performance. You'll collaborate closely with leadership, coaches, and cross-functional stakeholders while also working independently to move initiatives forward.

This is an ideal role for a proactive marketer who thrives in a dynamic environment, loves endurance sports, and is excited to own the marketing engine of a mission-driven company.

Responsibilities Include, But Are Not Limited To:

• Oversee CTS's annual marketing strategy, including budget development, channel planning, partnership renewals, and brand updates.
  
• Lead major initiatives throughout the year, including jersey design, Training Camp webpage development, product launches, events, and marketing campaigns.
  
• Refresh and optimize brand messaging, positioning, audience personas, email automation, and lead nurture flows.
  
• Monitor and analyze marketing performance across KPIs such as lead volume, conversion rates, CAC, attribution, retention, and long-term customer value; use insights to guide improvements.
  
• Manage the monthly content ecosystem—blogs, YouTube, podcasts, newsletters—and ensure deadlines and quality standards are met.
  
• Review analytics to identify top-performing content and adjust content strategy accordingly.
  
• Refresh paid media creative and copy; continuously optimize ad campaigns across Facebook, Instagram, and Google.
  
• Lead weekly marketing meetings to evaluate content, align priorities, and discuss performance trends.
  
• Maintain and update website pages, landing pages, and plugins; support CRM upkeep and troubleshoot membership or website issues as needed.
  
• Create and schedule marketing emails and daily social media posts that reflect CTS's brand voice and storytelling approach.
  
• Support content capture at events and collaborate with internal/external partners to produce high-quality assets.
  
• Identify and evaluate new partnership opportunities; develop new lead-generation tools and assets.
  
• Set up new products and offers within the CRM and ensure they are integrated into the broader marketing ecosystem.

About You

You are:

• A strategic and creative marketer who also loves rolling up your sleeves to execute.
  
• Highly organized, detail-oriented, and comfortable managing multiple priorities.
  
• Analytical and data-driven—motivated by improving performance and ROI.
  
• Experienced in content strategy, paid media, CRM/email marketing, and brand development.
  
• Proactive and resourceful: you solve problems, identify opportunities, and move quickly.
  
• Passionate about endurance sports and able to write, speak, and create content that resonates with athletes.
  
• Comfortable collaborating with leadership and coaches in a fast-paced, entrepreneurial environment.

Helpful Experience

• 3+ years of experience in digital marketing, brand management, or performance marketing (preferably in fitness, sports, or coaching).
  
• Familiarity with CRM systems, email automation tools, and marketing analytics platforms.
  
• Experience managing paid media campaigns across Meta and Google.
  
• Strong copywriting and content creation skills.
  
• Experience working with small teams where you own both strategy and execution.

Workplace, Compensation, and Benefits

CTS promotes a healthy work-life balance, offering flexibility to pursue your personal passions and maintain overall well-being while excelling in your role.

• Collaborative, mission-driven team culture focused on empowering athletes and coaches.
  
• Salary Range: $60,000–$75,000 Annually
  
• Health Benefits
  
• 401(k) With Company Match
  
• Flexible Paid Time Off

Location:

Colorado Springs, CO (In-person) or Remote (Eligible to work only in: Colorado, Arkansas, Michigan, North Carolina, California, or Washington.

Reports to:

Managing Director

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