Job Description

Job Title: Director of Marketing

Reports To: Chief Executive Officer / Ownership Group

Location: Altura Concepts Restaurant Group – Rio Grande Valley

About Altura Concepts:

Altura Concepts is a growing restaurant group in the Rio Grande Valley with multiple unique dining concepts. We are committed to delivering exceptional guest experiences and building strong community connections. Our team values creativity, innovation, and excellence in every aspect of hospitality.

Position Overview:

The Director of Marketing is responsible for developing and executing marketing strategies that increase brand awareness, drive guest traffic, and grow sales across all Altura Concepts locations. This role requires a blend of strategic thinking, creative vision, and hands-on execution to bring our brand stories to life across digital, print, and in-person channels.

Key Responsibilities:

• Develop and manage multi-channel marketing strategies for all Altura Concepts brands.
• Plan and oversee advertising, promotions, and events that engage our target audience and support sales goals.
• Manage social media content, calendars, and community engagement.
• Create and maintain brand guidelines to ensure consistent voice and visual identity across all platforms.
• Oversee website content, SEO, and online reputation management.
• Coordinate photography, videography, and other creative assets for campaigns.
• Build relationships with local media, community partners, and influencers to strengthen brand presence.
• Track, analyze, and report on marketing campaign performance to guide future strategies.
• Manage marketing budgets and allocate resources effectively.
• Collaborate with operations and culinary teams to promote menu launches, seasonal specials, and events.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 5+ years of marketing experience, preferably in hospitality, restaurant, or retail.
• Proven track record of successful marketing campaigns and brand growth.
• Strong skills in digital marketing, social media management, and content creation.
• Proficient in graphic design tools (Canva, Adobe Creative Suite) and marketing platforms.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, deadline-driven environment.

Why Join Altura Concepts?

• Lead marketing for a dynamic, growing restaurant group.
• Competitive salary and benefits package.
• Opportunity to make a direct impact on brand growth and guest engagement.
• Creative, collaborative work environment.

Est. in 2016, Our collection of restaurants includes some of the Valley's most well-known and relaxed full-service dining brands. We aim to provide a memorable experience for everyday moments and special celebrations by offering exceptional dining experiences and elevated cuisine dishes. Our focus is on culinary excellence, attentive service, and a warm and welcoming atmosphere.

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