Digital Marketing Specialist (SEO & PPC Focused) job at Morris Communications Careers Denton, TX, US

Job Description

Benefits:

Competitive salary

Lawn Doctor of Denton is looking for a highly motivated and experienced Part-Time SEO & PPC Specialist to join our growing team. If you're passionate about digital marketing and have a proven track record of driving organic and paid search results, we want to hear from you!

Responsibilities:

Develop and implement effective local SEO strategies to improve organic search rankings and drive qualified traffic to our website for services like "lawn fertilization," "weed control," and "mosquito control."
Conduct thorough keyword research for both organic and paid search, identifying high-intent terms relevant to our target audience in the Denton area.
Manage and optimize Pay-Per-Click (PPC) campaigns across Google Ads and other relevant platforms, ensuring maximum ROI and lead generation. This includes:
- Creating compelling ad copy and landing pages.
- Monitoring bid strategies and adjusting as needed.
- Implementing negative keywords to reduce wasted spend.
- Analyzing campaign performance and identifying areas for improvement.
Perform regular website audits to identify and address technical SEO issues (e.g., site speed, mobile-friendliness, crawlability).
Support content strategy by providing SEO-driven recommendations for blog posts, service pages, and other website content.
Develop and write engaging newsletter and blog content.
Create social media posts and implement comprehensive social media strategies.
Monitor and report on key performance indicators (KPIs) for both SEO and PPC, providing insights and recommendations to the team.
Stay up-to-date with the latest SEO and PPC trends, algorithm changes, and best practices.
Collaborate with the team to ensure consistent brand messaging across all digital channels.

What We're Looking For

Proven experience (1-2 years minimum) in managing and optimizing SEO and PPC campaigns.
Strong understanding of local SEO strategies and Google Business Profile optimization.
Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
Strong written and verbal communication skills.
Self-motivated, detail-oriented, and able to work independently.
Experience in the home services or local service industry is a plus.
A bachelor's degree in Marketing, Communications, or a related field is highly desirable, but not required, with relevant experience.
Pass a drug test and background check.

What We Offer
Job Type: Part-time
Schedule: Flexible hours, approximately 15-20 hours per week.
Compensation : Earn $15.00 - $18.00 per hour, depending on experience

Compensation: $15.00 - $18.00 per hour

Job Tags

Hourly pay, Local area, Flexible hours,

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